CONQUER YOUR FEAR OF PUBLIC SPEAKING

We all know that being in the public eye is not only a huge part of running a business but also a key aspect to being taken seriously as a professional in Network Marketing, Sales, Corporate Relations, etc. Unfortunately, the fear of public speaking can make or break our success in life.

Conquering the FEAR that most people experience when they speak in front of others is most easily understood in four steps that just happen to coincide with the actual letters in the word itself.

F – Fight/Flight
E – Excitement
A – Adrenaline Rush
R – Rehearse

F – Fight/Flight
A person’s initial response to an unfamiliar situation is either fight or flight. If you choose flight, then you are basically saying, “I’m out of here”. You run from being pulled out of your comfort zone and refuse the idea of change. People that seek success and aren’t afraid of confronting their fears usually make the other choice…FIGHT! They recognize that they are outside of their comfort zone and are willing to face those fears head on. Yes, it is very scary but don’t let fear take control by running away from your dreams!

E – Excitement
When you make the decision to walk in front of an audience and open your heart up to a bunch of strangers, you are excited and eager to forge forward on your journey. The realization of being personally responsible for the initiation of your own dream and acting on that dream is so exciting that it is overwhelming for the human body. So, what happens next?

A – Adrenaline Rush. You made the choice to fight your fear of public speaking, you’re excited about this choice and now your adrenaline begins to rush throughout your entire body. Your knees begin to knock, your hands shake, your skin becomes clammy and worst of all…YOU CAN’T BREATHE! An adrenaline rush will cause you to second guess your choice of fight, but don’t give into those negative emotions.

R – Rehearse. The last and most important step in conquering your fear of public speaking is to rehearse. You must do it over and over and over again until you are comfortable in your new environment, you deliver an outstanding presentation, and you embrace your audience like you’ve known them for years. Rehearsal is the step that will determine the quality of your public speaking.

THE POWER OF STORYTELLING

Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. In an upcoming issue, I am going to write about the difference between making a sale and having customer loyalty in the sales process. In the sales process, you are fighting many different types of animals. For most of us who are in direct sales, you have 45 minutes to present a product/business concept and make a person believe in you, your product, and more importantly have them make a decision that they want what you are offering.

When you are presenting the business, it is very easy for you to get very factual and completely lose the interest of your prospect. When you tell a story about the success of someone who is using the product or have a person give a live testimonial about how much they love being a distributor, you will keep the interest of new people who are listening for the first time.

For most of us, the first time in our lives that we were ever presented with the concept of a live audience was back in kindergarten when we played “show and tell”. Everyone was always interested in what you were saying because you were simply telling a story. We have all heard of the famous K.I.S.S. rule: Keep It Simple Stupid. When presenting your business or product, the key play is to tell a story and keep it simple. Everyone can relate to the grandmother, who can talk about their grandchild as the most beautiful, precious child in the world. She will make you feel as if her grandchild would be such a gift to own as your own. You need to take that same simplicity and utilize it during your presentation and create the same result – ownership of your product.

As you tell stories, people will remember those stories versus all the facts in the world. “FACTS TELL, BUT STORIES SELL.” They should want to get involved in your business or purchase your product because all of the success stories that you told. People love to be part of a winning team. Storytelling keeps people tied into you and your presentation. I always say when in doubt during a presentation, tell a story in order to bring people’s attention back to you. When I present, I ALWAYS tell many stories because when I was first introduced to direct sales, what perked my ears was a story of a young lady who had a lifestyle I wanted. The personal story of her lifestyle is what made me decide to get involved in the business. In that business, I went on to build an enormous organization and all I did was tell my story and tell the company’s story over and over!

Combining the key strategy of storytelling along with the correct mindset, you can achieve your wildest dreams!